Our Mission

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Inspired by the beauty within our shared struggles and the magic of nature, 400 Shades of Beauty was born from a deep desire to highlight the beauty in our world. 

400 Shades of Beauty started with a simple idea that continues to grow and evolve. In its early form, 400 Shades was just about physical beauty. It has gone beyond, and is now about the exploration of passions, sharing people's stories, spreading beauty, and so much more. 

Together, we can make the world a better place by empowering, celebrating, encouraging, uplifting, educating, and being educated by those we encounter. Over the past 400+ years, our shared history has brought us to this point in time. 

Through trials and triumphs, our ancestors paved the way for us to stand where we are. As the fruits of their labor it's important to recognize and share their stories, as well as our own, to learn and grow. We all have a story that is valuable and important. We all come from long complex generational lines with deep roots.

Strength, sacrifice, resilience, and perseverance remain driving forces in retaining the spirit of those who strived to make the world a better place. As the journey continues, we must remember those who came before us. Let us honor them with all we do and take care of each other in the process through health wellness and beauty.